Use Google Analytics to Measure ROI from SEO

Use Google Analytics to Measure ROI from SEO

So your website is ranking well, but you know it can be better. After reading the SEO TIPS blog you understand how to research SEO Companies, find a quality firm, and hire them. You just launched a 6 month print campaign in a niche magazine and you want to find a way to monitor the Revenue generated from SEO.

Have no fear, Google Analytics is here!

Any reputable SEO company should have enough knowledge to provide this information, however this is how you can set up your own benchmarking.

1) Using Google Analytics set up a goal funnel to monitor your shopping cart check out process, make the "Goal" page the "Thank you for shopping with us".

2) Assign a dollar value for a goal conversion (usually your average sale amount)

3) Log into your Google Analytics account and click on the Traffic Sources tab (left navigation)

3) Click on the search engine that you want to monitor

4) Below the main title you will see 3 text links that read: "Show: total paid non-paid" and select non-paid.

5) On the top of the content box holding the keywords and site usage information you will see two tabs a) Site Usage b) Goal Conversions

6) Click on Goal Conversion tab

This information will show you what keywords generated traffic that leads to goal conversions (sales). Make sure you have enough data collected before you hire the SEO Company; I recommend at least 2-3 months. This way you can monitor total goal conversions generated VIA search engines, giving you a way to use Google Analytics to Measure ROI from and SEO campaign!