Why is BLOGGING important???

Blogging is also about forming relationships with people - the people who read and comment.
It is about building communities and often acting as a social reporter or facilitator.

Business blogs can be a good choice for both large and small companies - most companies already have a profile on
the internet, but especially smaller companies are struggling to get visitors, and have serious problems reaching people
interested in their field of business. Start a blog and use various ping services to reach out to millions of readers all
over the world!

* You know your field of business the best
To run a company you will have to know what you’re doing - you know your field of business, maybe even be a “guru” on the topic - why wouldn’t you share your knowledge? Why wouldn’t you also be known as the “guru”?
* Reach more people
You might already have a news-section on your website, but who is reading it, besides your existing customers? With a blog it is easier to reach new readers!
* Let your employees compete
Give each employee a user on the blog, and let them blog about your companies business field too. While they compete on getting most comments, they write better and better content, in your companies best interest.
* Learn while doing
Along with the competing employees, let them read each others blog posts, and let them share their tips and tricks - it’s one of the best ways to share inspiration sources, ideas and knowledge. Also, when you write a post, some research might be needed, a research your employee wouldn’t do, if he wasn’t to write a blog post.
* Coverage
Use the blog as a tool of communication, not only to your existing customers, but also the rest of the world. Use the blog to give small hints about new products, create a hype, start rumours etc. Make the press interested! More and more blogs are being quoted in newspapers and magazines - blogs are being more accepted as a way of communicating, than they ever have before.
* Will the idea work?
Are you planning on making your product range bigger or change it’s direction? Blog about it, and wait for people to join the debate - will your plans hold?
* Customer relationship
When you get a new customer you always want to do your best to keep that customer - get a “personal relationship”. A blog is the perfect choice for interacting with existing and new customers, let them join the debate and give their say about your current product range - what’s good and what’s bad.
* Get the best employees
If your blog will be one of the heavy boys on the internet, within your field of business, you will experience that more people, and often more qualified people, will request a job in your company. It’s “human nature” - people always want to play with the heavy boys.
* Host your blog on your main website
You probably already have a blog on company.com - let the blog be company.com/blog. The more people that reads your blog and starts linking to it, the better search engine placements you will get. Not only for your blog, but also for your main website.
* Google loves bloggers
It’s well known that Google loves blogs - blogs won’t need to be many days old before they are indexed, and often their search engine placements increase rapidly. Also many guides for search engine optimisation is written for specific blog software - use it!